Dr. Rakhi Raturi

Assistant Professor, Advertising & Marketing

Qualifications: Ph.D. (Management), MBA (Marketing), M.A. (History) B.A. Hons. English Literature

Experience:15 years (5 years Corporate Banking & ten years in Academics)

Current Courses Taught: Advertising & Media, Digital & Direct Marketing, Marketing Strategy

Research Interests: Media Communications, Social Media, Travel & Food marketing, Demographic influence

Service to the University:

• Member PR Committee: College event promotions and social media content creation
• Faculty Mentor Placement: Student training and mentoring for school of commerce students; Placement & Internships data and coordination.
• Member Alumni Relations: Alumni welfare and communications

TEACHING COMPETENCIES

• Pedagogy: Innovative teaching and training tools to develop critical thinking and analytical skills. Involve audience in thought-provoking group discussions, debates to promote engagement & learning.
• Teaching: Taught Postgraduate and undergraduate students of Management, Hospitality and Fashion
• Facilitation methods used: Research paper reading, Creative thinking tools, case review, quiz, live projects, team tasks, innovation lab, detective approach, freewheeling.

INTERESTS& HOBBIES

·Poetry writing & recitation

FDPs, TRAININGS & WORKSHOP ATTENDED

• Author workshop on "Art of publishing research papers in high impact journals (with Scopus)" at Indian Institute of Management Kozhikode & Elsevier
• Effective teaching methods and techniques, Jain University, Bangalore
• "Teaching through the use of Movies” by HEF, Mumbai
• "Teaching through simulation activities” by HEF Mumbai
• "How to facilitate in teaching”; ITM, Kharghar
• "Effective teaching skills”; ITM Nerul & QMU University, UK
• "Rubric Assessment” ITM Nerul & QMU University, UK
• "Online Teaching Pedagogy” Amity University
• Banking training ABN AMRO Bank
• Customer Management Training ABN AMRO Bank
• Attended training on "Personal effectiveness” conducted by ICICI learning Centre, New Delhi
• Workshop on "Organizational learning & Personal Development” conducted by SOL, India

PUBLICATIONS

• Raturi.R (2020) "Influence of Television Travel Shows on Viewers Purchase Behavior”, Academy of Marketing Studies Journal (AMSJ) under Volume 24 Issue 4.
• Raturi Rakhi, Sushil. R (2019) "Impact of Brand attributes on consumer conative attitude –A study for Indian apparel industry”, International journal of management, ISSN 2321-7278, VOL.7, issue 4, Oct 2019
• Raturi R (2019) "Product Placement in the Indian Web series", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.769-774
• Raturi Rakhi, Dubey Vedant, Neema Sarthak (2019) "Influence of Product Attributes On Buying Intention of Consumers in Sportswear Market”, International Journal of Business, Management and Allied Sciences (IJBMAS), ISSN: 2349-4638, VOL.6, issue 4, Oct 2019
• Raturi. R (2015)'Social Entrepreneurship and Media’, published by MGM College of Management, Kamothe, Navi Mumbai
• Raturi, R. (2022). Did going back to shopping make you happy? consumer behavioral changes in their purchase decision and preference of shopping experience after covid 19. Academy of Marketing Studies Journal, 26(3), 1-10.