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Dr. Sushil S. Chaurasia

Dr. Sushil S. Chaurasia

Assistant Professor

Ph.D. (Lucknow University); MBA (Lucknow University); B.Sc. (Allahabad University)

Assistant Professor, School of Business Management, NMIMS, Navi Mumbai

Email ID:

Subject teaching:

Marketing Management, B2B Marketing, Sales & Distribution Management, Brand Management and Marketing Strategy

Major Achievements, Awards and Certifications

Awarded Emerald 25th Literati award for excellence (2018) for outstanding research paper

Awarded National Eligibility Test (NET) for Lectureship by University Grants Commission (UGC)

Teaching Experience

08 years

Teaching and Pedagogical Innovations

Use case method of teaching and learner centered teaching activities in delivery of courses

Developed Cases for B2B Marketing and Marketing Strategy

Research Interest

Adoption and usage of innovation at organizational and individual level; Channel relationship and; Outsourcing

Recent Publications


01. Verma, S., Chaurasia, S. and Bhattacharya, S.(2019) , The effect of government regulations on continuance intention of in-store proximity mobile payment services, International Journal of Bank Marketing (Accepted Paper) (ABDC B )

02. Rosin, R, Stubner, A, Chaurasia, S. and Verma, S. (2019). Outsourcing, information symmetry and governance: Interplay effect of retailer’s formal and informal control on manufacturer’s outsourcing performance. Journal of Enterprise Information Management (Accepted Paper) (ABDC B )

03. Verma, S and Chaurasia, S. (2019). Understanding the determinants of big data analytics adoption. Information Resource Management Journal. , Vol. 32 Issue 3 (ABDC C).

04. Chaurasia.S; Kodwani,D; Ketkar,M and Lachhwani,H. (2018). Big data academic and learning analytics: Connecting the dots for academic excellence in higher education. International Journal of Education Management, Vol. 32 Issue: 6, pp.1099-1117 (ABDC B).

05. Chaurasia.S (2018). I Can’t But We Can! Impact of goal compatibility on value co-creation in retailer-manufacturer outsourcing relationship. Journal of Global Operations and Strategic Sourcing. Volume 11 Issue 01. pp. 123-144 (ABDC B).

06. Chaurasia.S and Rosin, A.F. (2017). From Big data to Big Impact: Analytics for teaching and learning in higher education. Industrial and Commercial Training Volume 49 Issue 07/08. Page 321-328 (Scopus Indexed).


01. Chaurasia.S and Niyogi,T(2016), Niyogi Books: Making a difference in the Indian Book Publishing Industry. Emerald Emerging Market Case Journal. Volume 7. Issue 01, Page 1-20.

02. Chaurasia.S and Kolati,R(2016), Private Label Outsourcing Dilemma at Megatex :Necessity, Accessory or a Parasite. Emerald Emerging Market Case Journal. Volume 6. Issue 03, Page 1-20.

03. Chaurasia.S (2016), Panacea Specialty Chemicals: Why the New Corrosion Inhibitor is Corroding Us? Journal of the International Academy for Case Studies, Volume 22, Issue 3. Page 22-31.( (Scopus Indexed)

04. Sanjeev,S. and Chaurasia.S (2016), Customer Lifetime Value at Telephonic Inc. Case Center. Case Reference no. 516-0007-1.

Consultancy Assignments:

01. Co-Investigator ICSSR funded project titled "A Study of Women Entrepreneurship in Agro-Based Industries in Punjab: Challenges and Opportunities”. Fund allocated: 15 Lakh.

Training & MDP Conducted

Conducted training and management development program for Federation of Indian Export Organization (FIEO), Ministry of Commerce, TATA Rallis India Limited and Welspun India Limited

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