Pursuing PhD (Management) Symbiosis International (Deemed University), MBA (Shivaji university), B.Sc (Agri)
Email ID:reshma.ghorpade@nmims.edu
Subject teaching:
Consumer Behaviour, Industrial Marketing, Rural Marketing, Marketing Strategy, Service marketing, Marketing Research
Industry and Teaching Experience
3 Years Industry experience, 12 years Teaching Experience
Research Interest
Sensory cues & Consumer perception, Brand perceptions, Neuromarketing, Behavioural aspects
Major Achievements, Honours and Awards, Certifications
Attended FDP on Emerging Trends in Research Methods (Online mode) organized by RSRI on 08-13 June 2020.
Attended FDP on Statistical Analysis in SPSS Software (Online mode) organized by RSRI on 01-06 June 2020.
Attended FDP on Basic Statistics Analysis for Research (Online mode) organized by RSRI on 18-22 May 2020.
Appointed as Visiting Faculty by AMITY University (Allotted Subjects: Marketing Management, Industrial Marketing, International Marketing, Principles of Management, Entrepreneurship Development)
Appointed as Visiting Faculty by Vidyalankar Institute (Allotted Subject: Marketing Management) Appointed as External Examiner & Paper Setter by ITM Institute in the Area of Retail Management & Marketing for Academic Year 2019-2020.
Attended Workshop on "Design thinking” organized by IIM, Navi Mumbai.
Attended a workshop on "Enhancing Teaching Pedagogy in Marketing” organized by Forum For Marketing Education [FME] on November 17th, 2018.
Attended FDP, a workshop on "Theory and Practice of Experimental Design” organized by Symbiosis Teaching Learning Resource Centre, Symbiosis International University on July 13th, 2018. EDUCATIONAL BACKGROUND CERTIFICATIONS & ADDITIONAL EXPERIENCE
Attended FDP, a workshop on "Tobii Eye Tracker” organized by Symbiosis Teaching Learning Resource Centre, Symbiosis International University on April 25th , 2018.
Attended 2nd CII National Risk Summit 2016 ¬ Attended a workshop on "Innovative Teaching Pedagogy” organized by Forum For Marketing Education [FME] on June 18th, 2016.
Digital Marketing (Globsyn Business School Online) ¬An Introduction to Consumer Neuroscience & Neuromarketing (Copenhagen Business School)
Introduction to Neuroeconomics: How the Brain Makes Decisions (National Research University Higher School of Economics)
Marketing & Manipulation: A Consumer’s guide (Gregory Caremans - Brain Academy)
Recent Publications
"To Study the Challenges in Global Yarn Market Caused by Covid 19” International Journal of Scientific Research in Engineering and Management (ISSN 2582-3930)
"A Study on the Role of Neuromarketing as an Innovative Approach to Consumer Behavior Research.” Journal of Studies in Indian Place Names (ISSN 2394-3114).
"A Study on Role of Sensory Cues in Building Consumer Perception with respect to Quick Service Restaurant Chains”.
"A Study on Inbound Marketing Strategies: an Indian Perspective”
"Neuromarketing: New Science Of Consumer Behaviour” Journal (Volume :7, April – 2017, ISSN: 2319-264X)
"Comparative Study Of Retailing Vs E-Tailing in upcoming rural India with special Reference to Villages around navi mumbai ” Journal (Volume : 5, December – 2015, ISSN: 2319-264X)
"Blue Jacking: A New Marketing Tool” Journal (Volume : 4, Issue : 2, April – 2015, ISSN: 2319-264X)
"Ambush Marketing: An Effective Advertising Tool” in ISBN: 978-93-5051-569-3 ¬Prof. Reshma Ghorpade (2010): "Advertising Ethics & Marketing”
