Dr. Krunal K. Punjani

Assistant Professor

Assistant Professor (School of Business Management – Marketing)

Ph.D. - Symbiosis International (Deemed University),

UGC NET & SET (Management),

M.M.S.(Marketing) – University of Mumbai, B.M.S.(Marketing) – University of Mumbai

Email ID: krunal.punjani@nmims.edu

Subjects teaching:

Marketing Management,

Consumer Behaviour,

Integrated Marketing Communications,

Marketing Strategy,

Services Marketing

Major Achievements, Honours and Awards

Won "BMA INNOTHON – Dandekar Trophy 2019-20” as a Mentor and Guide, among the 26 teams of Management institutes, for providing most Innovative & Feasible Solution for the Corporate Problem Statement
Invited as a Resource person to conduct various Research FDPs, Workshops & Ph.D. coursework
Invited as a Reviewer for various Scopus & ABDC indexed journals

Certifications

"Online Refresher Course in Management” - AICTE SWAYAM – ARPIT (2020)
Online Workshop on "Role of Mediator in Theory Development: Testing Mediational Models” - IMT, Hyderabad (2020)
5 Days F.D.P. on "Structural Equation Modelling, Mediation and Moderation Analysis” - VIT, Vellore (2018)
"Psychometrics and Scale Development in Social Sciences” – IIM, Ahmedabad & S.K. Somaiya College (2018)
D.P. on "Using Blended MOOCs in Management Education” - IIM, Bangalore (2016)
"E-Learning Course - ASCI” - Advertising Standards Council of India (2016)
D.P. on "Innovative Approaches in Management Teaching” - IIM, Kozhikode (2014)

Teaching Experience

10.5 years

Industry Experience

4.5 Years

Teaching Interest

Marketing Management, Integrated Marketing Communications, Marketing Research, Services Marketing, Business Research Methods, Consumer Behaviour

Service to the University

Convener - Marcell (Marketing Club)

Member - PR Committee

Ph.D. - Topic

" A Study on the Impact of Advertising Puffery on Youth towards Confectionery Products "

Research Interest

Advertising, Consumer behaviour, E-commerce, Bibliometric analysis

Research Publications

"Trends of puffery in advertising–a bibliometric analysis”, Benchmarking: An International Journal – 2019 (Scopus ‘Q1’ & ABDC ‘B’ Journal)
"Cloud computing in agriculture: a bibliometric and network visualization analysis”, Quality & Quantity – 2023 (Scopus ‘Q1’ & ABDC ‘B’ Journal)
"Transitioning to online learning in higher education: Influence of Awareness of COVID-19 and Self-Efficacy on Perceived Net Benefits and Intention”, Education and Information Technologies – 2022 (Scopus ‘Q1’ Journal)
"Impact of Advertising Puffery and Celebrity Trustworthiness on Attitude and Purchase Intent: A study on Indian Youth”, Journal of Advances in Management Research (an IIT – Delhi Journal) - 2021 (Scopus ‘Q2’ Journal)
"Augmented and virtual reality in apparel industry: a bibliometric review and future research agenda”, Foresight journal – 2022 (Scopus ‘Q2’ and ABDC ‘C’ Journal)
"Financial Crisis at Jet Airways Limited: Turnaround or Bankruptcy”, Asian Journal of Management Cases – 2022 (Scopus ‘Q3’ and ABDC ‘C’ Journal)
"Application of the Theory of Planned Behaviour to Predict College Students’ Online Purchase Intention: A Systematic Review and Meta-Analysis”, Indian Journal of Marketing – 2022 (Scopus ‘Q3’ and ABDC ‘C’ Journal)
"Examining Online Grocery Purchase Intentions through an Extended TAM Framework: A Mediation Analysis Approach”, Indian Journal of Marketing – 2023 (Scopus ‘Q3’ and ABDC ‘C’ Journal)

FDP Sessions Delivered – As a Resource Person

Indian Council of Social Science Research (ICSSR) sponsored research seminar on "Research Made Simple” – V. K. Krishna Menon College of Commerce & Economics, Mumbai (2023)

One Week National Level FDP on "Academic Writing and Publication” – Karnatak Law Society’s Gogte College of Commerce (2023)

FDP on "Laying the Foundation for Quality Research Paper” – ITM University, Raipur (2021)
5 days FDP on "Writing High-Quality Research Papers for Scopus Indexed Journals”- Thakur Institute of Management Studies & Research, Mumbai (2021)

National Level Faculty Development Program on "Research Paper Writing (Abstract to Conclusion) for Quality Journals (Scopus/ ABDC)” – Akbar Peerbhoy College of Commerce and Economics, Mumbai (2021)

5 Days FDP on "How to Write Research Paper in SCOPUS Journal” – G. H. Raisoni Institute of Management and Research, Nagpur (2021)
3 Days FDP on "How to Write Case Study & Teaching Note for Scopus Indexed Journals” - Dr. V. N. Bedekar Institute of Management Studies, Thane (2021)
One Week Workshop on "Research Methodology for Writing Research Paper and Thesis” – Central Institute of Business Management Research and Development, Nagpur (2020)
5 Days FDP on "A Step Ahead towards Publishing your Research Paper in SCOPUS Indexed Journal by Power of SPSS & AMOS” - Dr. V. N. Bedekar Institute of Management Studies, Thane (2020)

2 Days FDP on "Caselet and Research Article Writing” - G. H. Raisoni Institute of Management and Research, Nagpur (2020)
National level webinar on "MENDELEY- a Reference Management Software & Research Network” - Sree Narayana Guru College of Commerce, Mumbai (2020)
5 Days FDP on "How to Publish Research Paper in Scopus Indexed Journal: A Step-by-Step Approach” - Dr. V. N. Bedekar Institute of Management Studies, Thane (2020) – 3 batches
Ph.D. coursework sessions related to Literature Review, Questionnaire Design, Research methodology and Academic writing - Mansukhani Institute of Management, Ulhasnagar (2022)
Ph.D. coursework sessions related to Literature Review, Questionnaire Design, Research methodology and Academic writing - Dr. V. N. Bedekar Institute of Management Studies, Thane (2022)