NMIMS - Navi Mumbai | MBA, BBA, MBA Tech, BA LLB, BBA LLB

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Dr. Ishfaq Hussain Bhat

Dr. Ishfaq Hussain Bhat

Assistant Professor

Research Interests

  • Consumer Behaviour
  • Retailing
  • Social Media Marketing
  • Educational Technology

Teaching Interests

  • Marketing Management
  • Consumer Behaviour
  • Advertising
  • Research Methodology

Academic Credentials

Ph.D. from the University of Hyderabad

MBA, Marketing

Awards and Achievements

Qualified UGC National Eligibility test in 2013 and UGC Junior research fellowship in 2016.

Best Paper Award at University of Kashmir

Young Researcher award at an international conference on Economics and Business

Research Papers

  • Analysis of Feasibility and Acceptability of an E‐Learning Module in Anatomy. (SCOPUS, SCI)
  • Mediating effect of student engagement on social network sites and academic performance of medical students (ABDC indexed B)
  • PUBG Addiction: The Effects on the Social Engagement, Mental Health and Academic Performance of the Millennials (SCOPUS & ABDC C)
  • Service innovation and delivery as antecedents of satisfaction and loyalty: A study of Indian Retail Banking. International Journal of Business and Globalisation,(SCOPUS & ABDC C)
  • Intention to participate on Social Commerce platform: A study on e-commerce websites (ABDC Indexed B)
  • Analysing the Moderating Effect of Entrepreneurship Education on The Antecedents of Entrepreneurial Intention. (SCOPUS)
  • Examining the Mediating Effect of Trust between Store Image and Loyalty in Grocery Speciality Stores in Hyderabad. (WOS Approved)
  • Supply Response of Horticultural Crops: The Case of Apple and Pear in Jammu & Kashmir (SCOPUS & ABDC C)

Conference Paper (Presented)

  • PUBG Game: Gamer’s Paradise vis-a-vis the Effects on the Social Engagement, Mental Health and Academic Performance of the Millennials in CUDC held on 17 & 18 may 2019 at Chitkara University
  • Examining the relationship between store image and Store loyalty, A Study of selected organized Grocery Retail” in 7th IIMA Conference on Marketing in Emerging Economies held on January 11th -13th 2017 at Indian Institute of Management Ahmadabad.
  • An Empirical Study on Exploring Consumers Perceived Risk and Trust for Mobile Shopping in India". for National Conference on Digital Commerce: Opportunities and Challenges” in 1st TCA National Conference on Digital Commerce – Opportunities and Challenges. Held on 07th April 2018.
  • Examining Entrepreneurial intention among university graduates in India. At an international conference on Paradigm shift in taxation, Accounting, Finance and Insurance at Bhavans college Hyderabad held on 8th & 9th December 2017
  • Exploring the relationship between store image and Store loyalty of an organized Grocery Retailing at ICBRP organized by Chandragupt institute of management Patna.
  • Consumer perception towards e-store loyalty after Demonetisation” in International Conference on Changing Paradigms in Marketing of Services held on January 10-12 2017 at University of Hyderabad
Technical Workshops

  • Workshop on " Quantitative Research Methods" conducted MANUU by (Feb,2016)
  • ICSSR Workshop on "Research Methodology” Conducted by Pondicherry University (March, 2015)
  • Ten Days research Methodology workshop conducted by A.K.Dasgupta Centre for Planning and Development, Visva-Bharati.
  • 3 Days workshop on Quantitative Data Processing and analysis and reporting by Research Academy, SPSS (Dec, 2019)


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